We believe each unique health and wellness journey requires a knowledgeable, dynamic partner.

Defyned Brands is a family of health and wellness brands for the goal seeker who needs a partner to trust in at every step of their journey.

Headquartered in Austin, Texas, we started a single retail store with the mission to empower people with the knowledge, products, and support to reach their fitness and wellness goals. Today, our team has built up a knowledge base of how to support every body through personalized, effective health and wellness regimens across over 50 5 Star Nutrition stores and Defyned’s family of brands.