Welcome to Defyned Brands
Defyned Brands is a family of health and wellness brands for the goal seeker who needs a partner to trust in at every step of their journey.
Best-In-Class Supplements
Our Brands
Health and Wellness Focused
More About 5 Star Nutrition

We believe each unique health and wellness journey requires a knowledgeable, dynamic partner.

Headquartered in Austin, Texas, we started a single retail store with the mission to empower people with the knowledge, products, and support to reach their fitness and wellness goals. Today, our team has built up a knowledge base of how to support every body through personalized, effective health and wellness regimens across over 60 5 Star Nutrition stores and Defyned’s family of brands.

4 Supplement Brands
60+ Wholly-Owned Retail Locations
100+ Unique Products
100% Employee Owned
5Star employee helping customer

5 Star Nutrition

There are thousands of products in the marketplace to choose from, at 5 Star Nutrition we only carry reputable brands that use best in class ingredients. For over 10 years, we have helped hundreds of thousands of customers reach their health and wellness potential.

Explore Our Brands

The Defyned family of brands supports every body through personalized, effective health and wellness regimens. With a supplement, product, or retail location to help meet every health and wellness goal, Defyned Brands has a partner to trust in at every step of the journey.

NutraOne Logo
Anabolic Warfare Logo
FoxyFit Logo
Blue Spruce Logo
Defyned Employees eating lunch together

Join Our Team

Our team is driven by the same mission: To deliver outstanding results for our customers. We are dedicated to the ultimate customer service experience. Company culture is the centerpiece of our company which has been the fuel on the fire for our tremendous success and growth.