We believe each unique health and wellness journey requires a knowledgeable, dynamic partner.

Defyned Brands is a family of health and wellness brands for the goal seeker who needs a partner to trust in at every step of their journey.

Headquartered in Austin, Texas, we started a single retail store with the mission to empower people with the knowledge, products, and support to reach their fitness and wellness goals. Today, our team has built up a knowledge base of how to support every body through personalized, effective health and wellness regimens across over 50 5 Star Nutrition stores and Defyned’s family of brands.

  • 5 Supplement Brands
  • 55+ Wholly-owned retail locations
  • 100+ unique products
  • 100% Employee Owned

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The 5 Star Experience

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Premier Supplements

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