Committed to delivering outstanding results for our customers.

Headquartered in Austin, we started as a single store with a mission to deliver outstanding results for our customers by providing supplements with the best-in-class ingredients and putting the customer’s experience first.

Now more than 10 years later, we have evolved into Defyned Brands, a product development, brand marketing, and multi-channel retail company, owning 4 lifestyle supplement brands and over 50 retail stores under the name 5 Star Nutrition. We are passionate about putting our customers first by helping them reach their health and wellness potential.

  • 5 Supplement Brands
  • 55+ Wholly-owned retail locations
  • 100+ unique products
  • 100% Employee Owned

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