Grow your Business with the Defyned Brands Playbook

If growing a retail business was easy, everyone would do it. That’s because growing a successful retail business requires years of experience, know-how, and a ton of trial and error. For that reason, we created The Playbook. This comprehensive sales, marketing, and operations guide is packed with useful tactics and information written by industry experts that is guaranteed to help your business grow at its full potential.

Maximize your store’s performance with the time-tested tools, strategy, and expertise needed to grow your business. Improve margins, shore up your product catalog, and get the support you need. Sign up for a FREE consultative call today!

Out with the old, in with the new

For decades, the supplement industry has been littered with the “for me to win, you must lose” mindset. We are breaking down this scarcity mindset and bringing the community together, and sharing best practices so we can all grow and improve our customer’s journey!

The playbook offers guidance on:

A sales & service process that provides customers results, increases retention, drives higher sales, and is easy to teach and scale!
Driving more foot traffic with low-cost, high-ROI grassroots marketing
Improving operations which save you money and time!

With new content added every month based on what YOU, our customers, ask for!

Steps to Success - How to Get The Playbook

Phone Consultation

We will uncover what makes your store(s) unique, and how we can add value as a brand partner.

Catalog and Gap Review

We will share our catalog and pricing and help identify which products from NutraOne, Anabolic Warfare or FoxyFit will help fill gaps, improve margin or add variety to your shelves.

Place First Order

Once we identify the products you want to start with, we will onboard you and get your 1st order placed. Our minimum order is just $350 with Free Shipping!

Get The Playbook and GROW

Get access to The Playbook and take your business to the next level with virtual training and constant ongoing support!

What You'll Get By Working With Us

Industry Leading Products

Premium products developed with the customer and retailer in mind!
One-stop-shop! 150+ category-leading SKUs divided among THREE brands
Best-in-class regulatory and compliance gives you peace of mind when you put these products in your customer's hands!

Reps that Know Retail

Dedicated rep that knows the ins and outs of the retail environment
Relationship-focused partnership
Proven track record of growing store(s) revenue by over 10+%

Beyond the Playbook Support

Opportunities for onsite visits, zoom coaching, and much more!
One-of-a-kind sample support program
Access to individuals who have "been there and done it" no matter what stage of growth you're in, or problems you're trying to solve

Other Perks

98% in stock rate
Free shipping with low minimum order
Easy ordering portal
95% of orders ship within 48 hours from two centrally located warehouses (St Louis, MO and Reno, NV).
We track orders until they arrive and identify carrier issues before you have to!

What Our Customers Are Saying

Don’t just take our word for it! Let our partners speak for themselves and explain how the Defyned Brands team & The Playbook drove value for their stores.

Amy Nicholas | Owner

A&D Nutrition – 1 Location

Brian Tweer | Owner

Jersey Shore Supps – 6 Locations

Will Rincan | Owner

Start 2 Finish – 2 Location

Dalton Criswell | Owner

MI Nutrition – 2 Locations

Still Unsure?

We get it, rapid growth can be a little intimidating for a company of any size. Get a feel for what The Playbook has to offer your business by unlocking a FREE preview. Simply submit your info below.