Leadership

Brian Marver

Co-founder, Executive Chairman

Brian is the Co-founder and Executive Chairman of Defyned Brands and served as its CEO from 2017-2020. Brian is a serial entrepreneur and an avid real estate investor, with a true passion for solving problems and building teams that contribute to improving health, wellness and livelihood. Previously, he co-founded Fresh Fit Meals, a multi-unit prepared food start-up. He holds a degree in business and finance from California State University, Chico.

Favorite Product

NutraOne CraveOne Peanut Butter Chocolate Chip

Drew Powell

Chief executive Officer

Drew is the Chief Executive Officer of Defyned Brands after joining the Company in 2017 as its Chief Financial Officer. Previously, he was Global Vice President at LDR Holding (Zimmer Biomet) responsible for finance, strategy, data and strategic accounts. Prior to that he held roles in healthcare and semiconductors and was a consultant for OC&C Strategy Consultants. He holds degrees from Purdue University and London Business School.

Favorite Product

NutraOne VitalityOne

Charlie Hartwig

Co-founder, Innovation

Charlie is the Co-Founder and Chief Innovation Officer at Defyned Brands. Starting with a single unit franchised retail store in 2008, he's worked for over a decade building Defyned Brands into what it is today. Charlie has a vast knowledge of product ingredients, formulations, and how supplements work in the body. He holds a degree from California State University Chico is Exercise Science and Nutrition.

Favorite Product

NutraOne Vegan Creations Chocolate

Cody Stephens

Co-founder, President 5 Star

Cody’s 5 Star Nutrition career started over a decade ago joining as a sales associate at an original store. His passion for helping customers get the most out of their nutrition, training and supplementation led to motivated teams, happy customers and eventual leadership roles. He assumed the role of President of 5 Star Nutrition in 2018 and remains focused on our 50+ retail locations reaching their full potential. He graduated with a degree in business and marketing from California State University, Chico.

Favorite Product

Anabolic Warfare Epivar

Jared LaMantia

Cheif Marketing Officer

Jared is the Chief Marketing Officer of Defyned Brands after joining the Company in 2018. Previously, he was GM and Vice President at Bodybuilding.com responsible for marketing, content, product development, data and eCommerce. Prior to that he held multiple marketing roles in vast array of areas including email, search, social and digital. He has been a featured speaker at multiple marketing events and conferences, sharing his experience, learnings and findings to help others.

Favorite Product

Anabolic Warfare Pump-N-Grow

Bethany Hermes

People Operations, PHR

Bethany has spent the last decade of her career focused in digital and marketing business operations with a passion for helping people and organizations succeed together. After moving to Austin, she joined the Defyned Brands team in early 2020 to head up their People Operations and HR department as the People Operations Manager. She holds her bachelor's degree from the University of Oklahoma and maintains her Professional in Human Resources (PHR) certification

Favorite Product

NutraOne Protein Creations

Garad Soderman

Chief Financial Officer

Garad is Chief Financial Officer of Defyned Brands and has served in finance and operations leadership positions since joining the company in 2017. Prior to joining Defyned, Garad held senior level finance roles at Zimmer Biomet and LDR Holding, both global medical companies. Garad holds an MBA from Baylor University, an MS in Accounting from University of Illinois and a BS in Mechanical Engineering from Georgia Institute of Technology.

Favorite Product

NutraOne CraveOne