Co-founder, Executive Chairman
Brian is the Co-founder and Executive Chairman of Defyned Brands and served as its CEO from 2017-2020. Brian is a serial entrepreneur and an avid real estate investor, with a true passion for solving problems and building teams that contribute to improving health, wellness and livelihood. Previously, he co-founded Fresh Fit Meals, a multi-unit prepared food start-up. He holds a degree in business and finance from California State University, Chico.
Chief executive Officer
Drew is the Chief Executive Officer of Defyned Brands after joining the Company in 2017 as its Chief Financial Officer. Previously, he was Global Vice President at LDR Holding (Zimmer Biomet) responsible for finance, strategy, data and strategic accounts. Prior to that he held roles in healthcare and semiconductors and was a consultant for OC&C Strategy Consultants. He holds degrees from Purdue University and London Business School.
Charlie is the Co-Founder and Chief Innovation Officer at Defyned Brands. Starting with a single unit franchised retail store in 2008, he's worked for over a decade building Defyned Brands into what it is today. Charlie has a vast knowledge of product ingredients, formulations, and how supplements work in the body. He holds a degree from California State University Chico is Exercise Science and Nutrition.
Co-founder, President 5 Star
Cody’s 5 Star Nutrition career started over a decade ago joining as a sales associate at an original store. His passion for helping customers get the most out of their nutrition, training and supplementation led to motivated teams, happy customers and eventual leadership roles. He assumed the role of President of 5 Star Nutrition in 2018 and remains focused on our 50+ retail locations reaching their full potential. He graduated with a degree in business and marketing from California State University, Chico.
Cheif Marketing Officer
Jared is the Chief Marketing Officer of Defyned Brands after joining the Company in 2018. Previously, he was GM and Vice President at Bodybuilding.com responsible for marketing, content, product development, data and eCommerce. Prior to that he held multiple marketing roles in vast array of areas including email, search, social and digital. He has been a featured speaker at multiple marketing events and conferences, sharing his experience, learnings and findings to help others.
People Operations, PHR
Bethany has spent the last decade of her career focused in digital and marketing business operations with a passion for helping people and organizations succeed together. After moving to Austin, she joined the Defyned Brands team in early 2020 to head up their People Operations and HR department as the People Operations Manager. She holds her bachelor's degree from the University of Oklahoma and maintains her Professional in Human Resources (PHR) certification