Chairman & Co-Founder
Brian grew up as an athlete playing soccer, basketball and football. In high school, after suffering a recurring foot injury that made him stop playing organized sports, he discovered a passion for weight lifting and performance training that eventually led him to start his own supplement company with two of his college friends, Charlie and Cody. Brian enjoys weight lifting, cross-training, cycling and snowboarding.
CHIEF EXECUTIVE OFFICER
Drew has over 15 years of experience setting strategy, implementing change and building great teams. He joined the Defyned team as our Chief Financial Officer in 2017 after previous stints in healthcare and strategy consulting. On the weekends you can find him on the golf course, whipping up something fresh in the kitchen or hanging out with his wife and Remington, their Wirehaired Pointing Griffon.
President - 5 Star Nutrition
Cody’s 5 Star career started over a decade ago as a sales associate inside the stores. He was passionate about helping customers get the most out of their nutrition, training and supplementation. That passion translated well as he moved into leadership to help his team members reach their full potential. When he’s not working, he stays busy with his wife and 3 daughters, 5am strength training, and Jiu Jitsu.
Co-Founder & Chief Innovation Officer
Charlie has a degree in Exercise Physiology and Nutrition from California State University Chico. He’s been working in the supplements and vitamins industry since 2008, starting with a single retail store here in Austin TX. He handles product innovation, overseeing our wholesale channel and assisting in real estate with the 5 Star stores. He and his wife have three little boys, and he enjoys playing golf with friends.
Chief Marketing Officer
Jared is an experienced CMO, VP, and digital & data expert with a passion for business and brand strategy using customer acquisition, user experience, data science, and customer journeys. Extensive knowledge of eCommerce and multi-channel strategy blended with years of entrepreneurial leadership. Outside of work, Jared has a strong passion for fitness and almost any sport, most days are spent along with his wife traveling between sporting events for his son.
Bethany Hermes, PHR
PEOPLE OPERATIONS MANAGER
Bethany has spent the last decade of her career focused in operations with a passion for helping people and organizations succeed together. After moving to Austin, she joined the Defyned Brands team in early 2020 to head up their People Operations and HR department as the People Operations Manger. Outside of work, you can find her enjoying an OrangeTheory class, hiking Austin trails and spending time with her husband and children.