Leadership

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Brian Marver

CO-FOUNDER, EXECUTIVE CHAIRMAN

Brian is a serial entrepreneur and an avid real estate investor, with a true passion for solving problems and building teams that contribute to improving health, wellness and livelihood. Previously, he co-founded Fresh Fit Meals, a multi-unit prepared food start-up. He holds a degree in business and finance from California State University.

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Drew Powell

CHEIF EXECUTIVE OFFICER

Drew joined the Company in 2017 as Chief Financial Officer. Previously, he was Global Vice President at LDR Holding (Zimmer Biomet) responsible for finance, strategy, data and strategic accounts. Prior to that he held roles in healthcare and semiconductors and was a consultant for OC&C Strategy Consultants. He holds degrees from Purdue University and London Business School.

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Cody Stephens

CO-FOUNDER, PRESIDENT 5 STAR

Cody’s 5 Star Nutrition career started over a decade ago joining as a sales associate at an original store. His passion for helping customers get the most out of their nutrition, training and supplementation led to motivated teams, happy customers and eventual leadership roles. He assumed the role of President of 5 Star Nutrition in 2018. He graduated with a degree in business and marketing from California State University.

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Charlie Hartwig

CO-FOUNDER, INNOVATION

Starting with a single unit franchised retail store in 2008, Charlie’s worked for over a decade building Defyned Brands into what it is today. Charlie has a vast knowledge of product ingredients, formulations, and how supplements work in the body. He holds a degree from California State University Chico in Exercise Science and Nutrition.

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Garad Soderman

CHIEF FINANCIAL OFFICER

Garad has served in finance and operations leadership positions since joining the company in 2017. Previously, Garad held senior level finance roles at Zimmer Biomet and LDR Holding, both global medical companies. Garad holds an MBA from Baylor University, an MS in Accounting from University of Illinois and a BS in Mechanical Engineering from Georgia Institute of Technology.

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Bethany Hermes

PEOPLE OPERATIONS, PHR

Bethany has spent the last decade of her career focused in digital and marketing business operations with a passion for helping people and organizations succeed together. After moving to Austin, she joined the Defyned Brands team in early 2020. She holds her bachelor’s degree from the University of Oklahoma and maintains her Professional in Human Resources (PHR) certification.

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Cassandra Stoklosa

DIRECTOR OF MARKETING

Cassandra joined Defyned Brands in 2021 as the Vice President of Marketing. She brings with her over 15 years of consumer marketing experience having held positions at Walmart, Indeed and L’Oreal. Cassandra holds a BS in Economics from the Wharton School at the University of Pennsylvania and an MBA from the McCombs School at the University of Texas at Austin.

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Matt Miller

CHIEF TECHNOLOGY OFFICER

Miller has over 20 years of experience and has held previous leadership positions at Samsung, LDR Holding, Spredfast and WP Engine. He and his team are responsible for digitizing the company’s omnichannel experience through the utilization of personalized data. Matt holds a BS in Management Information Systems from the Eller College of Management at the University of Arizona and an MBA from the W.P. Carey School of Business at Arizona State University.

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Robin Mendenhall

GENERAL MANAGER

Robin has over twenty years experience in sales and branding of consumer products having previously held Senior VP roles at BWX Limited and Humco/Fagron. She and her team are spearheading the advancement of all branded offerings and creating a seamless customer experience across multiple channels. Robin holds a Bachelor of Journalism from the University of Missouri.

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